Ken Dooley, Elisa Rönkä
How to Translate Tech into Customer Value in the AI Era. INBETWEENERS
How to Translate Tech into Customer Value in the AI Era. INBETWEENERS
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NEW RELEASE – April 23, 2026
Technology advances because some people dare to think deeper, build bolder, and see what others can’t. Yet the brilliance that fuels innovation can also generate overwhelming complexity.
This book reveals how to tame complexity without diluting innovation by introducing the Inbetweener: a technology translator who bridges the gap between inventors and the market. The Inbetweener uncovers what is truly sellable inside complex solutions.By reshaping intricate ideas into clear value, the Inbetweener helps teams focus their brilliance. They transform dense solutions into offerings that customers can understand, trust, and ultimately buy with confidence in real markets.
Written for leaders, technologists, and aspiring Inbetweeners, this guide shows how clarity can transform great ideas into products customers understand, buy, and love.
Ken Dooley is a Professor of Smart Buildings and Services at Aalto University. His career has been defined by technology translation in roles such as Chief Data Officer, Chief Product Officer, and Innovation Director.
Elisa Rönkä is the EMEA Managing Director of Digital for Johnson Controls, driving enterprise growth in smart building technology and serving as a recognized thought leader in digital transformation.
Tuotetiedot
Tuotetiedot
ISBN: 978-952-7401-40-8
Tuotemuoto: Pehmeäkantinen
Julkaisuvuosi: 2026
Sivuja: 139
Kirjailijoiden tiedot
Kirjailijoiden tiedot
Ken Dooley
Ken Dooley is a Professor of Smart Building and Smart City Services at Aalto University. Aalto University is Finland’s leading university for technology, business, and design.
In the past he has held roles such as Chief Data Officer, Chief Product Officer and Innovation Director. He constantly finds himself in the role of championing concepts such as customer value, customer empathy, and minimum marketable product in conversations with technology and domain experts.
Elisa Rönkä
Elisa Rönkä serves as the Managing Director, Digital – EMEA at Johnson Controls, responsible for digital business across Europe, the Middle East, and Africa, focusing on developing AI-driven business in the traditional smart building industry.
She leads multiple sales organizations and technical teams that focus on commercializing cloud-based smart building solutions in areas such as sustainability, operational efficiency, space
management, and workplace experience. Prior to her career in software, Elisa held several finance roles, where she developed a strong understanding of the business value of technology and the importance of return on investment (ROI).
Elisa is recognized as an industry thought leader, frequently speaking at international events and serving as a guest lecturer at universities. She has a strong track record of growing new business globally through both corporate clients and partner ecosystems. Elisa has lived in Zurich since
2018.
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